What comes to mind when you think of downtime? A website crash, right? That is the hot term you will often hear in the media around the holidays or following the release of a highly anticipated new product when the website of a major retailer goes down. While an inaccessible site might be the first thing that comes to mind when thinking of downtime, that is only one of many digital disasters classed as downtime.
Downtime, to put it simply, is any period of time during which a webpage is not available to visitors or not functioning well enough for users to complete a task.
Given the above definition, it is worth noting that your website can indeed be experiencing downtime even when it is up and accessible. So what does downtime look like if your site has not crashed and is online? The answers are numerous, but a few common examples, short of a complete website outage, include:
Downtime can damage your brand, hurt sales, and negatively impact search engine marketing (SEM) and search engine optimization (SEO Singapore) efforts. So what can you do as a marketer to protect against the risks of downtime and prevent it from undermining your paid media campaigns? The answer is simple: employ an automated website monitoring tool. You may have thought that website monitoring was solely the domain of IT professionals, but you were wrong. The truth is, even if you are lucky enough to have in-house IT support, they are not going to be available to closely monitor all of the things you need to keep an eye on for digital marketing. Things like:
There are many automated website monitoring tools on the market that are free or low cost. Unfortunately, most are either overly simple, checking little more than if a website is online and available or excessively complex, requiring IT support for set up and configuration, as well as training to understand alerts and reports.
Luckily there is PageChecker. PageChecker was designed by marketers for marketers and empowers marketing professionals to monitor the things that matter most to them, independently. With PageChecker’s automated website monitoring in place, you will receive clear, actionable alerts when relevant instances of downtime occur, enabling you to pause your paid digital media campaigns while fixing the issues.
To learn more about PageChecker’s website monitoring for marketers, contact us on firstname.lastname@example.org.